The best skincare is the one you feel in control of. That’s the idea behind me:vidual – founded in 2022 to help you take your skincare into your own hands.

With intelligently recommended recipes tailored to your input, you can prepare your own skincare at home – step by step, guided by expert formulation and supported by transparent, ethically sourced ingredients.

Whether your skin feels dry, sensitive, uneven or changing – our goal is to provide guidance, not guesswork. And to help you create care routines that fit your values and needs.

me:vidual was founded during the pandemic – a time that challenged many of us to rethink daily routines. Our team began exploring skin-related research and ingredient-based care strategies using affordable raw materials. What we found surprised us: with the right tools, skincare could be more accessible, more transparent – and more sustainable. That insight led to the creation of the me:vidual Synthor, a smart device that supports you in preparing skincare recipes at home, efficiently and with full control over what goes into your product.

Whether you're blending a hydrating lotion or a simple face mist, me:vidual gives you the freedom to take part in your routine – without unnecessary packaging or waste.

At me:vidual, we use AI to make skincare smarter – and more individual. Your input powers everything:
Your skin goals, lifestyle, preferences, and environment help shape our recipe suggestions, ingredient choices, and ongoing improvements.
Our system can:

1. Recommend suitable recipes – based on your profile and needs
2. Select optimal ingredients – avoiding those you want to exclude
3. Continuously learn from your input – to refine future suggestions
4. Offer inspiration – through evolving recipe ideas and application tips

You remain in control – and your choices shape the results.

Sustainability is part of every step we design. From smarter packaging to localized sourcing, me:vidual aims to reduce waste without compromising on quality.
We focus on:

• Reusable containers – to reduce single-use plastic
• Localized sourcing – to shorten transport routes and lower emissions
• Ethical ingredients – cruelty-free, eco-conscious, and clearly labeled
• On-demand preparation – so you only create what you need, when you need it

With every batch you mix, you're not just caring for your skin – you're making a more resource-conscious choice, too.

We believe you deserve to know exactly what goes into your skincare.
That’s why every ingredient in our system is traceable, clearly labeled, and explained in plain language. From INCI names to origin, function, and recommended use – it's all there in the app.
Whether you're avoiding certain preservatives or just curious about what each ingredient does – we show you what’s inside, and why it’s used.

We’re a team of formulation experts, chemists, engineers, and digital thinkers – united by one goal:
To make high-quality skincare more accessible, more transparent, and more in your hands.
We’re not just building tools. We’re helping you create routines that reflect your values and your skin’s needs – one recipe at a time.

me:vidual provides cosmetic raw materials and expert-recommended formulation suggestions for private, non-commercial use.
The final product is prepared by the user and is not placed on the market as a finished cosmetic product. me:vidual does not sell or market ready-to-use cosmetic products.
All ingredient pricing shown is indicative and does not represent a retail or binding price.