The perfect products for your skin are the ones you choose to make. This was our dream when we started mevidual in 2022: to put you in control of your skincare routine, offering infinite possibilities tailored to your individual skin needs. Whether your skin is dry, sensitive, oily, normal, or a combination, only an individualized approach will truly work for you.

This idea has guided us from day one, and it has inspired an entire personal care movement that’s better for your skin and better for the planet.

Mevidual was born during COVID, a time that was challenging yet full of innovation. Midway through the pandemic, our team was exploring skin rejuvenation strategies for a top-secret research project. One experiment involved microneedling, which requires a medical gel applied to the skin.

We purchased a few 5 ml vials of hyaluronic acid without preservatives — just sterilized water and hyaluronic acid — but the cost was high. So, we thought, "Why not mix it ourselves in our lab?" We were right: the mixture made in our own lab cost only 1/100 of the original price.

We realized we had found something revolutionary: everyone could benefit from making their own skincare products, not just for customization, but also for cost savings. However, we knew that AI DIY cosmetics could feel complicated, so we created mevidual — a smart, user-friendly device preloaded with expertly crafted recipes, all seamlessly connected to an easy-to-use app.

Now, you can create luxurious, personalized skincare, perfectly tuned to your skin’s needs, without the hassle. We handle the hard parts, like formulating products and ethically sourcing premium ingredients. The result? You can enjoy high-quality skincare at a fraction of the cost. For example, making your own hyaluronic acid serum (100 ml) with mevidual costs up to 20 times less than purchasing a similar premium product on the market.

Whether you're creating your favorite serum or customizing a hydrating lotion, mevidual makes your skincare routine more affordable, while we focus on sustainability and quality.

At mevidual, AI plays a central role in transforming how skincare is created, making it smarter, more precise, and deeply personalized. Our AI system, integrated into the mevidual app, uses cutting-edge technology to analyze your skin’s unique needs and preferences, ensuring that every product you create is perfectly suited to your individual profile.

1. **Tailored Recommendations**: AI analyzes information about your skin type, lifestyle, and goals — whether you’re looking for hydration, anti-aging benefits, or something to soothe sensitive skin. Based on this data, the AI recommends formulations from a vast library of ingredients and recipes, ensuring that each product is specifically designed to address your concerns.

2. **Optimized Ingredient Selection**: The AI suggests optimal concentrations of active ingredients, ensuring that the skincare products you create are both safe and effective. It helps balance the formulation to target issues like dryness, oiliness, or sensitivities without overloading your skin with unnecessary ingredients.

3. **Constant Learning and Improvement**: As you use mevidual, the AI learns more about your skin’s response to different products and ingredients. It uses this feedback to refine future recommendations, continuously improving your personalized skincare routine over time.

4. **Innovation and Customization**: Want to create something completely new? With AI, you’re not limited to pre-made formulations. The system can help you design entirely unique skincare products, blending ingredients that fit your exact specifications — from texture to scent to functional benefits.

5. **Allergy and Sensitivity Management**: AI helps identify potential allergens or irritants in formulations based on your input. If you have allergies or sensitivities, the system automatically filters out ingredients that may cause reactions, ensuring your skincare is safe and comfortable to use.

With AI guiding the process, mevidual makes skincare creation both easy and precise. It empowers you to become your own skincare expert, giving you the tools to create customized, effective products that evolve with your skin's changing needs.

At mevidual, sustainability is at the heart of what we do. Our entire process is designed to be more eco-friendly than traditional skincare production:

1. **Reduction of Plastic Waste**: Traditional skincare comes in single-use plastic packaging, contributing to plastic pollution. With mevidual, you use reusable, high-quality glass containers, significantly reducing waste. By refilling the same containers repeatedly, you help reduce the 120 billion units of packaging waste generated by the beauty industry each year.

2. **Locally Sourced Water**: Most skincare products are 95% water, which is shipped in plastic bottles over long distances, contributing to carbon emissions. With mevidual, water is added locally at the time of production, eliminating unnecessary transportation. This simple change reduces the carbon footprint associated with skincare production.

3. **Responsible Ingredient Sourcing**: We prioritize ethically sourced ingredients, using cruelty-free and eco-conscious practices. This minimizes environmental impact and ensures your skincare is made with only the best materials.

4. **On-Demand Production**: Instead of overproducing and risking waste, mevidual allows you to make only what you need, when you need it, reducing waste from expired or unsold products.

With mevidual, you’re not just caring for your skin — you’re also caring for the planet by reducing waste, conserving resources, and promoting sustainability.

At mevidual, we believe you should know exactly what’s in your skincare. That’s why we’re committed to providing complete transparency for every ingredient and how it's made.

No more vague marketing claims or hidden ingredient lists. From the source of each ingredient to its specific function, you’ll know exactly what you’re applying to your skin. For those who want deeper insights, we offer full datasheets for every ingredient, detailing its origin, composition, and purpose. This way, you can make informed choices based on your skin’s needs and your personal values.

Our app provides a clear breakdown of every ingredient, so you’re never left guessing. Whether you’re looking to avoid allergens, preservatives, or specific chemicals, mevidual gives you the transparency you deserve.

The mevidual team is made up of skincare enthusiasts, scientists, cosmetic formulation chemists, physicians, engineers, and data engineers, all dedicated to revolutionizing the world of skincare. Our diverse expertise drives innovation, blending science and technology to create personalized beauty solutions that are effective, sustainable, and accessible to everyone.

We’re not just creating products — we’re empowering you to take control of your skincare routine in a way that aligns with your values and improves your skin health. Together, we’re shaping the future of skincare, one personalized product at a time.